Lëtz Create – Alexandra Kerckhof

Each month, Miranda van den Heuvel talks to creative people in Luxembourg and says “look, Luxembourg is creative! Here’s how and where!” The August talk is with editor and “Cupcake Babies” creator Alexandra Kerckhof.

1. What is CREATIVITY?

alexandra bwLetting loose your imagination – no barriers, freewheeling of your mind!

Kids have the biggest creativity; they haven’t been confronted with the judgmental eye of the world yet. Creativity is not a talent, I believe we all have it. It is just a way of operating and seeing things from another perspective. Creativity is being able to ‘daydream’ and  put the ideas you get into action, no matter what others will think about them.

The most genius inventions are the results of creativity and a creative person who believed in them. Creativity comes to those who are open for it, curious, able to think beyond and not afraid to think outside the box.

2. How are you creative?

Every year since 2011, I edit, in French and English,  the free books ‘Quoi de 9?: Being pregnant and having a baby in Luxembourg’ and ‘Quoi de 9?: My first years with baby in Luxembourg’. I have also created the brand ‘Cupcake Babies’ with three collections: ‘Bath time’ ,‘Let’s eat’  and ‘Good night’ . The ‘Bath time’ collection is special: It has the smallest baby bath in the world; easy to use and to take on trips, and very comfortable for the caregiver (no more back pain) as well as the baby. Plus, as it can be used in any sink, the contact between baby and the caregiver is optimal.

My aim is to bring solutions to existing problems in the world of maternity and parenting, making life easier for the parents whether it be the bath, the books, the bib with recovery basket…

carte postale CB

3.  Suggest a simple creative activity to our readers that can make them more creative

Go somewhere you have never been before and really look around you, talk to the people you meet there. If you have kids, play with them and get inspired by them, they have a far more creative look on the world. Try to think outside the box, and when facing a problem, try to find a solution to it (as crazy as it may seem). Unleash the kid in you, it’s a lot of fun. Another idea is to read a book about people who inspire you – or just a nice story – and imagine the setting of the story, daydream… Take a long bath like Archimedes did when he found the solution to a certain problem and, it is said, jumped out of his bath and ran down the street screaming  ‘EUREKA!’, buck naked. Creativity can pop up anywhere, just don’t repress it, and write it down because the idea may not come a second time around.

4. What are your top 3 websites for creative inspiration?

www.hubspot.com

www.pinterest.com

www.google.com – just randomly surfing the internet

5. What are your 3 tips to become more creative in Luxembourg?

Take a touristic tour of the city on foot, visit the Mudam, have lunch on a terrace and see what happens around you…

6. What’s your suggestion to make Luxembourg a more creative, innovative place?

A lot has been done already, take for example how Belval emerged from its industrial ruins and now has a new cultural and commercial life. Incentives like Letz Create, acknowledging this creative input, will help to get the word out and underline the creativity that exists in Luxembourg. Luxembourg is on the right track, with more and more projects that are undertaken, bringing together several creative minds. The accent should also be on exporting Luxembourg’s creativity, at the same time attracting new creative ideas.

7. Who, in Luxembourg, should we interview next?

Personally, I’m a fan of craftsmen and -women: People who create jewelry, cooks who are able to transform a simple meal into a piece of art, people who are able to change an everyday object into a masterpiece. Some of those should be interviewed:  Kirsten Paesmans makes magnificent jewelry and organizes events selling them. Nathalie Medernach creates very funny and  customized children’s beds, Katell Guillou has the ability to transform a meal into a real discovery and a piece of art  (Guillou Campagne, Toit pour Toi).

8.  Anything you’d like to add?

We all have it, that spark, you just need to ignite it!

Alexandra Kerckhof, interviewed by Miranda van den Heuvel, August 2013.

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